Get a plan, make it happen

Want long-lasting, stable growth? Get a plan. Build your machine. Get ready to go!

This last week I had the chance to sit down with quite a few IPCs, one on one, and discuss their current growth, progress and experiences. The vibe that is coming from each of these is one of rumbling anticipation. Each one that I have spoken to has told me that they are NOT hoping for a sudden burst of growth in sales and recruitment, but rather a slow-growth, building upon a stable foundation using the tools that Morinda has provided them, and creating a legacy that will last well into the future.

They are tired of the “flash in the pan” hypes and charades that have been popular in the network marketing world these last few years.

These IPC leaders want stability.

For those who may not know, I was an English major. I’ve read books and writings from authors all over the world. During one of my meetings this last week, one book I read almost 20 years ago came to mind.  You may have heard of it, it’s called “War and Peace” by Leo Tolstoy.

In one of his chapters, Tolstoy goes into great detail describing the organization and preparation of one of the armies as they were about to commence battle. Comparing their movements and positions to the inner workings of a wind-up clock, he painted a beautiful image of gears and springs, turning and popping cogs into place, working as one to accomplish the movements of the hour, minute and second hands.

It was this image that came to mind as one of your fellow IPCs was laying out for me their plan for achieving Area Developer. Now this is a leader who has some way to go before hitting the first level of the Area Developer program. He has had some struggles lately with stagnant growth and even loss. However, when I asked him point blank when he was going to hit his first month of qualification, without hesitation, he gave me a specific date.
He has a plan. He knows exactly who he is going to work with to help them move to Jade. He knows which individuals will be the gear or the cog to move their group forward, and he knows exactly how far each of these cogs need to be rotated by himself and his leaders to move their organization as a whole into the correct position. Obviously they cannot move to the final position of AD in one step. It is a process of progress, and each step needs to be mapped out and planned for.

But that is the key… he HAS his plan. And he is making it happen.

Shortly after I shared this analogy that Tolstoy much more eloquently created about the organization of the army and their unified purpose, we also discussed another literary classic: “Oh The Places You’ll Go!” by Dr. Seuss.

If you have not read this book, or if it has been a while, I would encourage you to do so as soon as you are able. In one of his greatest works, Dr. Seuss lays out the possibilities of adventure and journey like no one else can. Much like building a Network Marketing organization, the direction, speed and success are all unlimited in their potential. The excitement of living younger longer and building an income stream that makes life a little easier and a little better, is the draw that brings most people into this industry.

So as you plan out your strategy, as you design your gears and springs and cogs to execute your plan for success, may I share with you a final quote from Dr. Seuss:

“So be sure when you step, Step with care and great tact. And remember that life’s A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you’ll move mountains.”

Good luck as you start them moving –

Zachary Lifferth
US West Regional Manager


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